Marketing the Honey Crop 333 



than it is the first. The ingenious beekeeper will think of a 

 dozen ways to use his bees or his commonest manipulations 

 as advertising matter and he \vill probably be surprised not 

 only at the ignorance but also at the interest of the public 

 concerning anything pertaining to bees. Another fruitful 

 field is found in maliing exhibits at fairs. 



In deciding the price of his product either at wholesale 

 or retail, the beekeeper should consult the crop reports. 

 The bee journals give valuable information on this subject, 

 and in 1914 the United States Department of Agriculture 

 through the Bureau of Crop Estimates began to furnish 

 crop reports on honey. In Ontario the Beekeepers' Asso- 

 ciation furnishes its members with this information. 



CO-OPEHATIVE SELLING 



In discussing the sale of honey, mention should be made 

 of co-operative selling. The best example of this to be 

 found in the beekeeping industry in the United States is 

 the Colorado Honey Producers' Association, which for 

 several years has successfully looked after the interests of its 

 members in the purchase of supplies and in the sale of honey. 

 This organization is similar in nature to the agricultural 

 co-operative organizations found in Europe and parts of 

 the United States. Beekeepers who have similar honey and 

 who are so situated as to be unable to develop home markets 

 should consider the possibilities of this method of selling at 

 wholesale. 



