SHOWING SWINE 



107 



Advertising. — One of the chief advantages to be 

 derived from the showing of swine is the advertising that 

 is secured. If the breeder properly fits and shows his 

 products, he will have no difficulty in placing his animals 

 before the public in a way that will be a credit to himself 

 and the herd. The great advantage of this method of 

 advertising is that if we are breeding swine of sufficient 

 merit to win they receive a stamp of approval from the 

 judge. This is one of the cheapest ways we have to do 



Mississippi State Fair Grand Champion sows of 1915, owned 

 by E. J. McCall of Louisiana. 



our advertising, for when the animals really possess merit 

 the winnings or prize money will more than offset the 

 expenses attached to the showing. In the past the value 

 of the live stock show as an advertising method has not 

 been recognized as fully as it deserved. If animals really 

 possess merit, they always sell for more if they have 

 winnings back of them, and nothing adds to the value of 

 an animal any quicker than to have won over hot compe- 

 tition at one of the better live stock shows. 



Reputation. — One's reputation as a breeder depends to 

 a large extent upon the show ring winnings he has made 

 with animals of his own breeding. This is one of the 



