CHAPTER IX 



MARKETING 



Marketing. — Regardless of the phase of the pork in- 

 dustry in which one is primarily interested, it is quite 

 essential that he carefully consider the marketing end 

 if profits are to be expected. He is naturally a producer 

 and must be prepared to sell his products. Growers of 

 swine generally fall into one of two classes, depending 

 on their source of profit. The hog grower or the pork 

 producer is the man whose principal product is fat hogs 

 for making pork. The swine breeder makes a business 

 of breeding pure-bred swine, to be used either in the 

 breeding of other pure-bred swine or to be used in pork- 

 producing herds. Of course, in so far as the marketing 

 end is concerned, the market producer of swine and the 

 breeder of pure-bred swine bear a close relationship to 

 each other. The market producer is dependent on the 

 breeder to a large extent to keep up the perfection and 

 standards of his herd. The breeder is largely dependent 

 on the market producer for his sales of breeding stock. 

 In many herds the owner is both breeder and market 

 hog producer, which may be the ideal arrangement. In 

 either case it is most important that every man engaged 

 in the breeding or growing of swine closely follow the 

 market and its demands in order to produce that type 

 which sells to the best advantage. The marketing of 

 pure-bred swine is distinct from the marketing of fat 

 hogs and should receive separate consideration, 



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