14 The Truth About the Poultry Business 



for selling worthless poultry books, etc., and a wonderful 

 capacity for keeping their readers in a state of semi-conscious- 

 ness and preventing them from waking up and changing 

 conditions. 



Advertising is a great help in selling anything. Look in 

 every poultry paper and upon the shelves of every poultry- 

 feed store and you will see advertisements of condiments, 

 poultry powders, egg-making powders, tonics, roup cures, 

 cures for this disease and that, and something to catch every 

 odd cent you can possibly spare. To me these condiments, 

 drugs, etc., are absolutely worthless; moreover, I claim they 

 are positively harmful because they prevent you from learning 

 methods of prevention. 



The best results can be obtained by the proper balancing 

 of pure, wholesome foods, and freedom from disease will be 

 obtained by proper housing and the use of sanitary methods. 

 Nostrums are not what you want; don't use them. 



Remember the months that have been spent in thinking 

 out the wording of the advertisements, and that the more 

 clever they are the more likely are they to be merely master- 

 pieces of the advertising man's art. Drugs are the poorest 

 possible things upon which to stake your success. Search 

 for the right foods, right conditions, right methods, instead 

 of searching for a drug to correct the wrong condition. 



A WORD ABOUT EEAL ESTATE AGENTS 



There is another class of men who contribute largely to 

 the great number of failures in the poultry business. These 

 are the real estate agents. I have seen so much of their 

 work that a few words here will be of benefit to intending 

 purchasers of poultry farms. We have recently been experi- 

 encing a boom in real estate in California. Millions of dol- 



