Abuses 13 



you how many eggs hens will lay in a year with proper care, 

 how many they will lay during their first, second and third 

 years, and how to select breeders so that they will reproduce 

 themselves — or, better, how to breed your strain into an egg 

 type or beef type, etc. 



The energies of some poultry papers are applied to reliev- 

 ing you of your dollar instead of helping you to change condi- 

 tions so that you can save money. Their advertisements are 

 worded so cleverly by men who spend months thinking out 

 catchy phrases that will be attractive and will prevail on you 

 to part with your money. That's the thing; never mind if 

 there is not much merit in the goods advertised, the thing 

 is to make the advertisement attractive — something that you 

 cannot resist — so that the poultry papers get the money. 

 After you get the ibook and after reading it carefully and 

 trying to follow its teachings, you will see how badly you 

 have been deceived and will throw it into the waste basket. 

 If you ar& an experienced poultryman it will have done you 

 no harm, but if you are not experienced and follow its ad- 

 vice — perhaps put up the fresh air house it said was draught- 

 proof — you soon have not only fresh air but a flock of hens 

 dying of roup. If it is a book with a system for selecting 

 laying hens or telling you secrets that were not worth know- 

 ing, you are out your money and the victim of the cleverness 

 of the advertisement writer. 



My conclusions after reading many poultry papers are 

 that they are in a great measure ridiculous; that they have 

 an enormous capacity for printing articles of no value whatso- 

 ever; a great capacity for keeping their readers interested 

 in the same old stuff that has been printed for generations; 

 a great capacity for printing an article in one issue and con- 

 tradicting it in the next, thus confusing the readers' minds 

 so that they never know what to believe; an immense capacity 



