12 The Truth About the Poultry Business 



Do not rush into the business after reading this book and 

 put up a big plant, thinking you are going to get rich quickly; 

 I do not want my enthusiasm for my poultry plant to influ- 

 ence you. 



I take several poultry papers, printed in several different 

 parts of the United States, and nearly every one of them 

 has some device or worthless book by which, through the 

 cleverest of advertisements, you are led to believe that all 

 the secrets of the poultry business will be disclosed to you; 

 or perhaps it is some one's fresh-air house where fresh air 

 is supplied in abundance and absolutely without draught, or 

 some worthless treatise telling you how to select laying hens. 

 They are most all worthless. After investing you will soon 

 find out that the houses are not draught proof, as roup is to 

 be found among your hens, and that your book containing 

 the secret of selecting laying hens stole its secret from the 

 Hogan System. Now the best part of the Hogan System 

 is copyrighted and the other is merely a cheap and worthless 

 imitation. 



THE HOGAN SYSTEM 



While speaking of systems, allow me to say something of 

 the Hogan System. Walter Hogan of Petaluma, California, 

 the "grand old man of the poultry business," author of the 

 "Call of the Hen, or the Science of Selecting and Breeding 

 of Poultry," is praised by the Petaluma Poultry Journal, 

 which credits him with doing for the poultry business what 

 Edison, Burbank and other wizards have done in their re- 

 spective fields. Wherever I have been I have heard the good 

 results that are being obtained by his system, and every one 

 should own a copy of the "Call of the Hen," which is the 

 result of fifty-six years of intelligent study. His book does 

 not tell you that you can get rich quickly, but it does tell 



