'I'll 10 IJI'tM'IlIN ()!•' l'KOI ITS 1 (.)."] 



thought of that before." It is pai i-nl <■< t . That end in view, probably 

 caused tlio inventor to think of it. Thinking of a thing' is not invention. 

 The thought is useless until it is given material form and is made avail- 

 able for use. Money and printer's ink make it available. 



The, advertiser's money directly or indirectly originates and maintains 

 public interest in nearly everything that tends toward industrial pro- 

 gress. It would be useless for progressive people to recommend what 

 cannot be found: yet they sometimes do. Xo useful invention, no im- 

 proved method, no educational effort has ever been made of public 

 benefit except by means of effort and expenditure, the greater part of 

 which is often used in overcoming the resistance of the very people 

 whom it is designed to benefit. 



That is why most new ventures are conducted for a considerable 

 time at a loss. Absolute perfection is rarely attained in advance of 

 commercial success. 



The innovator has first to struggle along until the people embrace the 

 opportunity to test the new idea and arrive at as good an understanding 

 of it as he" possesses when he in turn must learn from the people. All 

 too often the people dictate before they investigate. Artificial incuba- 

 tion was condemned before we had practical incubators. Methods are 

 condemned before they have been adequately tested. We may be urged 

 to conduct tests that would cost thousands of dollars with the assurance 

 that, if they are successful the idea will be accepted — as a gift. The 

 postal card that invites us to give away our property is much in evidence. 

 It has one fault. It costs a cent. 



Common Practice will always be set against more modern practice, 

 calling' it "theory" as a term of reproach until general familiarity "wears 

 off the new/' and with it the "theory." Then philanthropic (?) capital 

 buys or steals what it could not create, pays the "practical" objector 

 his price, if he has one, and is promptly introduced as a public bene- 

 factor. The history of industry for the last hundred years is replete 

 with such precedents. 



CHAPTER XI. 



THE QUESTION OF PROFITS. 



Better the rudest work that tells a story or records a fact 



Than the richest without meaning. Ruskin. 



EVERY business has its own special features that are specifically 

 different from the special features of every other business. To 

 thoroughly master any business it is important that everything that is 

 intiinatelv or remotely connected with it be closely studied. For this 

 reason but few men ever master any business. The study of poultry 

 and the study of the poultry business, therefore, may be conducted 



