lOli TUB THAI' NKsT I'BXT ISOoK 



separately l>y different people or tliey max be conducted .separately by 

 one person. 



A man may learn the poultry business well enough to make a good 

 profit from it and yet know very little about poultry, lie lias a~n ex- 

 pert knowledge of business, but merely a general knowledge of poultry. 

 Knowing bow, when, what and where to buy; how, when and where 

 to .sell, are factors that often lead to a great measure of success where 

 an intimate specific knowledge of the goods handled and their produc- 

 tion may be lacking. 



T know a large and successful poultry supply house that cannot tell 

 me how to run an incubator, how many brooders are needed with one 

 machine, bow their leading poultry food (manufactured under their 

 name) should be fed. how best to install and use trap nests, yet they buv 

 and sell all of these things. They understand enough of business to 

 conduct theirs successfully yet they know very little regarding mam- 

 things connected with the use of the goods that they handle. 



Many poultninen successfully breed and sell poultry and produce and 

 sell eggs, yet there are many things about both poultry and eggs of which 

 they know nothing. The reverse is oflen (rue. One may learn a great 

 deal about hens, their proper maintenance, and their product and yet be 

 unable to conduct a poultry business successfully. These distinctions 

 are often, perhaps generally lost sight of. We go to the successful 

 business man for specific information regarding something that he handles 

 because, in our ignorance, we assume that he must know all about it. 

 He may be the exceptional man and give us reliable information or he 

 may know nothing of what we wish lo know, and yet not think it 

 necessary lo admit as much. 



To convert specific knowledge into dollars and cents requires business 

 ability and business experience. The rules of business are many and 

 varied. (Jeneral rules (lint apply to any legitimate business (and many 

 that are not legitimate) have to be modified very frequently to meet 

 special conditions and individual peculiarities. 



We may sometimes conclude that -'For ways that are dark and tricks 

 that, are vain the ■business method' is peculiar," — to adapt » familiar 

 line. 



It would seem that the golden rule, would be a good business maxim, 

 but few business men so regard it. --Do unto others what thev would 

 like to do unto you and do it flint" was the rule of one successful busi- 

 ness man in (he days of the -'Cardiff d'iant." That man is dead. The 

 rule still lives. 



By far the great majority of people who are in business are conducting 

 (heir business at a loss. Statistics of trade show that this is true, it 

 is the exceptional man who succeeds. Success depends mainly upon the 

 man himself. II is not always a question of integrity. 1 fail to see 



