"Excelsior" its Motto— "Progress and Improvement " its Objects. 



MOORE'S RURAL NEW-YORKER, 



THE MOST COMPLETE AHD POFULAB WEBEI.T 



AGEIOULTUEAL, LITEKAET AND PAMILY JOUENAL. 



This Standard and Unrivaled Aorioulturai, HoRTicTrLTUEAL, Litekabt and 

 Family Newspaper, is now in its Fonrteentli Year and Volume. The Rural New- 

 YoBKER is well known as the Best, Cheapest and Largest Circulated Journal of its 

 Class on the Continent — as the Favorite Home Weekly of America — and the 

 Volnme for 1864 will at least equal either of its predecessors in Contents, Style 

 AND Appearance. Its ample pages comprise various Departments, such as 



Agricaltnre, Sural Architecture, Education, 



Horticnltnie, Choice Miscellany, Arts and Sciences, 



Domestic Economy, Sabbath Musings, General News, 



Ladies Beading, Beading for tile Young, Market Beports, &c' 



hchdiig NmeroDS Qustratioiu, Tales, Sketthes, Hosic, Poetry, Ugnas and ttebnses, ic., &«. 



The BuRAL New-Yorker Is and will continue to be The Paper pob the Times, 

 furnishing a weekly variety of appropriate and interesting reading for the various 

 members of the Family Circle. It is National, Patriotic and Progressive — earnest in 

 its support of the Union, Constitution and Laws — ardently advocates the Bight 

 condemns Wrong, and constantly endeavors to promote the Best Interests of the 

 People and Country. 



mORM:, STYLE J^ISTD TKRIUS : 



The ErBAL New-Yorker is published in Quarto Form, each No. comprising 

 Eight Double Quarto Pages, [forty columns,] printed in Superior Style. An Index, 

 Title Page, &c., given at the close of each Volume. 



Teems, in Advance:— $2 a Year; Three Copies, $5; Six for $10; Ten for $15, 

 andany^eater number at same rate — only $1.50 per copy. Club papers sent to 

 different Post-offices, if desired. As we pre-pay American postage, $1.70 is the lowest 

 Club rate to Canada, and $3.50 to Europe. Subscriptions can begin with the volume, 

 (Jan. 1st,) or any number. Specimens sent free. Address 



S. ». T. moORE, Rocbester, N. IT. 



September, 1863. 



opiisrioivrs of tisb pxisss. 



Moore's BrRAL is full of variety, 

 original and select. No paper on our ex- 

 change list comes so near our ideas of 

 perfection, for a secular family paper. It 

 maintains a high moral standard.— J/^w 

 York Observer. 



The frequency with which we publish 

 extracts from the Rural shows our own 

 appreciation of it.— JT. T. Evening Post. 



The Rural is not only a favorite in the 

 rural districts, but deservedly popular in 

 the cities. No newspaper in this or any 

 other country has ever run a more pros- 

 perous career. — Louisville Journal. 



The Rural is a very valuable paper, 

 eminently practical in its character, and 

 pure in its tone. Deserves and is achiev- 

 ing abundant success.— J^. T. Times. 



Mr. Moore ought to make a fortune out 

 of his journal, and we trust he will, for M 

 is lielping to make the fortune of the 

 country.— Ohio Statesman. 



The Rural is the best Farm and Mrs- 

 side Journal in America, and has justly 

 earned all its devoted editor claims for it 

 — Chicago Daily Democrat. 



No one can possibly regret subscribing 

 for the Rural, as it will be read with 

 profit by every family. It has excellent 

 illustrations.— /re(i. State Sentinel. 



Without exception, the best Agricultu- 

 ral and Family Newspaper. Mr. Moore 

 lately received a $1,000 draft for one club of 

 new subscribers \~Minnesota Statesman, 



The Rural is a perfect typographical 

 luxury, teeming with originality, pure 

 morals, and useful reading.— Fi!. Citizen. 



The Rural is the best Agricultural, 

 Uorticultural and Family paper published 

 on tthe Continent.— ij!«aw(«6?', Mwcasfle, 



We wonder not at the Rural' s great 

 success ; it richly merits it.—Oospel San- 

 ner, Mame. 



