INTRODUCTION 3 
plan for cattle raising, since a shortage of cattle with resulting 
high prices is certain to follow a period of low prices. 
The preceding considerations suggest the reasons for the belief 
held by those familiar with the situation, that the prospects for the 
livestock industry in this country are very bright. In spite of the 
high cost of feed and labor and the rise in land values during the 
last decade, the industry will furnish excellent opportunities for 
farmers that give their stock good care. But the changed condi- 
tions call for a higher type of farming and stock raising than that 
followed by the majority of farmers of earlier times. 
Only improved stock, bred for the specific purpose in view, can 
give the results that must be reached to make stock raising profit- 
able on high-priced land, and systems of feeding and management 
must be adopted that will secure such returns at a minimum cost. 
To be successful, the stock raiser must be a student and a business 
man, in addition to a farmer. He should secure all the technical 
knowledge relating to his profession that he can, and understand 
the leading principles of the livestock industry, so that he may be 
prepared to grapple successfully with the problems that confront the 
stockman. 
