PRAIRIE FARMER'S POULTRY BOOK 



vantage of securing stock from farm produced eggs and 

 hatched under scientific, up-to-date methods. 



Breeding stock. In every purebred flock there are always 

 surplus cockerels and pullets that can be sold at good prices 

 for breeding purposes. Only the best are saved for this pur- 

 pose, the inferior stock going to market. 



Show birds. These are extra fine specimens, and they are 

 always in demand for exhibition or for special matings in line 

 breeding. 



Fabulous prices are sometimes paid for birds of outstand- 

 ing quality. 



Breeding stock and show birds are shipped in light crates. 

 Before shipment they should be gone over carefully to make 

 sure that there are no disqualifications. Feet and shanks 

 should be washed and all dirt removed from under scales. 

 When two or more male birds are shipped to the same address 

 they should be put in separate coops or partitions should be 

 placed between them. 



All this requires advertising that producer and consumer 

 may be brought together. 



Advertising. Unusual care must be exercised that all ad- 

 vertising may be done with wisdom and discretion. Fortunes 

 have been sunk in advertising. It is folly to use large display 

 ads in poultry journals when the quantity and quality of the 

 stock in possession do not warrant. If the breeder is a be- 

 ginner or has a limited surplus it would be far better to use 

 a small classified advertisement in the local paper or a good 

 farm paper or in his poultry journal. This will usually sell his 

 surplus and the expense will be but a trifle. If the breeder 

 has a large surplus backed by superior quality he can well 

 afford to launch out into a more expensive advertising cam- 

 paign, and that means a display ad in the poultry journal, for 

 only through that source can fancy prices be obtained. 



Selling Eggs 



The value of eggs produced in the United States in 1919 

 was approximately $750,000,000. The number of chicken eggs 

 produced on the farms was 1,656,267,200 dozens; 35 per cent 

 of these were consumed on the farm. Considering that an egg 

 is very fragile and easily damaged, it must require an 

 enormous expenditure of labor and money to transport this 

 wonderful output from the nests on the farm to the tables of 



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