24 FRUIT HARVESTING, STORING, MARKETING 



of fruits that are coming into market. I^et the de- 

 liveryman say, "We shall have some Shaffer rasp- 

 berries next week. They are not very pretty, but 

 they make A No. i shortcake;" or, "Next week we 

 can bring you some Duchess apples. They are first- 

 class for sauce or jelly. ' ' I know one fruit grower who 

 is very successful in a small local market, and who 

 announces his wares in the local newspaper every week. 

 His little advertisement says: 



JONES'S FRUIT FARM 

 This week we have the last of the straw- 

 berries — big, fine, juicy Gandys, at 25 cents 

 a quart. They're the last you get this year, 

 and about the best. We also have some fine 

 lettuce. Next week we shall offer the first 

 raspberries, which will cost 35 cents a quart 

 and will be worth it. 



A good liberal price — not excessive — should be fixed 

 each day for each grade of goods, and should not be 

 cut under for any reason whatsoever. It is much 

 better to carry the whole stock home and put it in the 

 cannery or the dry-house than to allow the price to be 

 higgled down. A man who expects to deal with the 

 same customers month after month must be absolutely 

 immovable at this point. 



The matter of collections belongs to general business 

 and is not properly a part of the fruit trade. Still, it 

 is the most important part of the marketman's business, 

 and should be managed with the utmost care. It is 

 always best to insist on prompt and regular payments. 



