go FRUIT HARVESTING, STORING, MARKETING 



him to maintain his own responsibility for his own 

 fruit and get all the credit he can out of it. 



A few commission men, especially in European 

 markets, object to having a grower's private mark on 

 the package. In this country most dealers welcome 

 such an advertisement from the grower. The simplest 



SuperiorQuality- Fully Guaranteed 



HALE^ FRUITS 



ALWAYS BEST IN MARKET 



5clentifically Qirown • Ripened on the Tree 



L^n LARGEST PEACH GROWERS IN THE WORLD ' 

 ■ TK.U il-»J00£J"" fTToftCHURD CO. ^>=^s>^ L ,, 



SAME ALL THROUGH "U.C.TOP-U.e. ALL" 



FIG, 33 — THE FAMOUS HALE LABEL — ALWAYS PRINTED IN RED, 

 AND PUT ON SELECT GRADES OF FRUIT ONLY 



way is for the grower to stencil his name and address, 

 or the name of his fruit farm, on each package. I 

 have heard some wise horticulturists recommend the 

 propriety of adopting an appropriate and attractive 

 name for the fruit farm for the specific purpose of 

 advertising in this way. Some growers use a sort of 

 trade-mark. One apple grower of my acquaintance 

 marks his fancy fruit with a crown on each barrel head. 

 When his commission man, who has handled this fruit 

 for years, gets a barrel stenciled with a crown it goes 



