CHAPTER XVI 

 MARKETING THE PRODUCT 



To the farmer or poultryman who plans on securing part 

 or all of his income from poultry the marketing of the prod- 

 uct is of considerable importance. As with other food com- 

 modities, the marketing of poultry and eggs has made great 

 strides in recent years and as a result has developed into a 

 most essential branch of the industry. In order to secure 

 the best returns for his product the poultryman or farmer 

 must know the market demands as well as how, where, and 

 when to sell such products. Not only is the quality of the 

 product essential, but an attractive appearance is of equal 

 importance. In like manner the requirements as to the 

 manner of dressing and packing vary in different markets, 

 so that such facts should be considered in order to secure 

 the best returns. 



There are several different methods or combinations of 

 methods through which poultry products are marketed. In 

 general these methods can be classified as follows: From 

 the producer to any of the following agencies: the country 

 buyer or huckster, the country store, the wholesaler, com- 

 mission merchant, retail store, hotel, restaurant, or to the 

 consumer direct. It frequently happens, especially in re- 

 mote sections of the country, that the producer sells to the 

 huckster, or to the country store, from which place they are 

 sent to the wholesaler, commission merchant, or jobber, in 

 the city, and finally disposed of through the retail store to 

 the consumer. The advisability of the producer's selling 

 direct to the consumer or through the various mediums 

 as given should be decided in individual cases, depending 

 on market conditions and extent of the product to be sold. 



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