BUSINESS MANAGEMENT 331 



ADVERTISING 



Many of the most successful poultrjonen have built up 

 their business as the result of consistent advertising in some 

 form or another. There is no question that advertising, 

 when properly planned and carried on, is of considerable 

 value and a good investment. When planning to adver- 

 tise such products as are for sale, these facts should be con- 

 sidered. The advertisement should be attractive, so as to 

 catch the eye, should be brief and to the point, stating facts 

 in simple language, and should in no way misrepresent 

 the products offered for sale. The fact should also be kept 

 in mind that the advertisement should be so placed as to be 

 seen by persons that are interested or desirous of purchas- 

 ing that which is for sale. 



What and when to advertise. Ordinarily the only prod- 

 ucts offered for sale by those keeping poultry are breeding 

 stock, eggs for hatching, and day-old chicks. It is advis- 

 able to advertise such stock just preceding and during the 

 period of greatest demand, which is usually during the late 

 fall, winter, and early spring. In the faU some poultrymen 

 endeavor to dispose of surplus cockerels that are suitable 

 for breeding purposes. A special advertisement stating this 

 ^ fact might prove profitable and enable one to secure better 

 prices for desirable cockerels as breeders than when sold as 

 broilers earlier in the season. It is not usual to advertise 

 table fowls or eggs for consumption, as such products can 

 ordinarily be disposed of through the regular commercial 

 channels at satisfactory prices, and, therefore, nothing is 

 gained by advertising, unless it is desired to build up a 

 special retail trade. Again, many poultrymen and farmers 

 make a practice of advertising table fowls and eggs as well 

 as breeding stock and eggs for hatching on a neat attractive 

 bulletin board so placed that it can be seen by those passing 

 on the public road in front of their farms. 



