ZZ2i PRAGTIGAL POULTRY PRODVGTION 



Methods of advertising. Persistent or continuous adver- 

 tising even in a small way is usually a better investment 

 and will bring greater results than advertising at stated 

 periods. This practice, however, would depend upon the 

 quantity of stock for sale, as it would not be advisable to 

 advertise a product and then be compelled to tell those in- 

 quiring that such product was not available. A well man- 

 aged poultry plant of sufficient size will usually have breed- 

 ing stock for sale at practically any time throughout the 

 year. Many poultrymen and farmers fail to reaUze the 

 advantages of advertising in their local papers. Such a 

 medium offers satisfactory results at rates that are usually 

 most reasonable. Larger poultry plants and those making 

 a specialty of high grade standard-bred poultry and exhibi- 

 tion stock will usually find it to their advantage to advertise 

 in farm papers and poultry magazines. In these instances 

 also it will usually be found that the rates asked for adver- 

 tising space are quite reasonable. Whenever possible, adver- 

 tisements should be illustrated with a neat cut or photo- 

 graph of one or two fowls preferably those from your own 

 flock. A well designed trade-mark or trade name will also 

 add to the attractiveness of the advertisement. Many 

 such periodicals have classified columns where small adver- 

 tisements may be placed by those not desiring to invest in 

 a larger display advertisement. Advertisements should 

 be placed in papers of good circulation, so as to reach a large 

 number of people. 



Answering inquiries. On receiving inquiries as the 

 result of your advertisement, make every effort to answer 

 them all as promptly as may be possible. Make the replies 

 brief and to the point, but at the same time courteous, 

 stating the quality and kind of stock you have for sale and 

 the price asked. It is needless to say that printed stationery 

 is more business-like and creates a better impression than 



