BUSINESS MANAGEMENT 333 



plain stationery. Likewise typewritten letters make a bet- 

 ter impression than those written in longhand. A record 

 should be kept of all inquiries and a second and third fol- 

 low-up letter written within a reasonable length of time, if 

 you do not hear again from the party making the inquiry. 

 In your reply do not appear unduly persistent, but state 

 such facts as will stimulate confidence on the part of the 

 purchaser. In such letters inquire if the party received 

 your first letter and if there is any additional information 

 that you can furnish him. Likewise inquiry might be made 

 as to the reason, if any, why the order was not placed with 

 you, as it is your desire to please prospective purchasers. 

 When advertising in two or more papers, a record should 

 be kept, if possible, as to the number of inquiries received 

 from the advertisement in each paper. This will assist 

 you in determining which paper is the best advertising medi- 

 um for your purposes. Key each advertisement. 



Making shipments. As soon as an order is received, 

 acknowledge it and thank the purchaser for it, notifying 

 the party as to the date that the shipment will be made, so that 

 some idea may be obtained as to the time of arrival. When 

 shipping live birds, make every effort to so plan the shipment 

 that it will not be held in the express office over Sunday. For 

 instance, shipment should not be made on Saturday, if there is 

 any possibility of its arriving at its destination on Sunday, 

 and consequently being held in the express office until Mon- 

 day morning. 



QUESTIONS 



1. Of what importance and value is the keeping of accounts and 

 records? 



2 What is the value of keeping a monthly statement sheet for 

 each month in the year, showing the amount of money spent and the 

 amount received. 



3. For what purpose primarily should the feed record form as 

 given herein be used? 



4. How can one determine the average egg production per hen 

 during the month? 



