214 MANUAL OF THE APIAKY. 



you outgrow your home market should you ship to distant 

 places. This course will limit the supply in the large cities, 

 and thus raise the prices in the great marts, whose prices fix 

 those in the country. Be sure to keep honey constantly in 

 the markets. 



Third. Insist that each grocer makes the honey very con- 

 spicuous. If necessary, supply large, fine labels, with your 

 own name almost as prominent as is that of the article. 



Fourth. ■ Deliver the honey in small lots, so that it will be 

 sure to be kept in inviting form, and, if possible, attend to 

 the delivery yourself, that you may know that all is done 

 "decently and in order." 



Fifth. Instruct your grocers that they may make the honey 

 show to the best eifeot, and thus captivate the purchaser 

 through the sight alone. 



Sixth. Call local conventions, that all in the commu- 

 nity may know and practice the best methods, so that the 

 markets may not be demoralized by poor, unsalable honey. 



Of course, the method of preparation will depend largely, 

 and vary greatly, upon the style of honey to be sold, so we 

 will consider these kinds separately. 



EXTRACTED HONEY. 



As before intimated, extracted honey has all the flavor, and 

 is in every way equal, if not superior — comb itself is innu- 

 tritious, and very indigestible — to comb-honey. When people 

 once know its excellence — know that it is not " strained " — 

 let us, as apiarists, strive in every way to kill that word — 

 then the demand for this article will be vastly increased, to 

 the advantage both of the consumer and the apiarist. 



Explain to each grocer what we mean by the word extracted, 

 and ask him to spread wide the name and character of the 

 honey. Leave cups of the honey with the editors and men 

 of influence, and get them to discuss its origin and merits. 

 I speak from experience, when I say that in these ways the 

 reputation and demand for extracted honey can be increased 

 to a surprising degree, and with astonishing rapidity. 



HOW TO TEMPT THE CONSUMER. 



First. Have it chiefly in small cups — jelly cups are best. 



