12 The Commercial Apple Industry 



4. Education and advertising. 



, There is no doubt that consumption of high-grade fruit 

 has been greatly stimulated in recent years by judicious 

 advertising. This is particularly true of the northwest 

 apples. Advertising and educational campaigns will con- 

 tinue to increase consumption. The improved quality of 

 commercial apples is unquestionably stimulating the de- 

 mand for this fruit among all "classes. The fruit-stand 

 has played no small part in creating this demand by dis- 

 playing and familiarizing the people of the cities with 

 the superb quality of certain high-grade brands and va- 

 rieties of apples. A large portion of the northwest boxed 

 apple crop is retailed an apple at a time. As the con- 

 suming public becomes more and more familiar with 

 high quality apples, the demand for this fruit becomes 

 more and more pronounced. 



5. Transportation. 



The success of commercial apple-growing in various 

 regions is greatly affected by transportation and railroad 

 facilities. Some of the more southern districts, for ex- 

 ample, have poor transportation facilities and orchards 

 are very often located in hilly sections where hauling the 

 fruit to the shipping point represents one of the principal 

 costs of production. With improved roads and shipping 

 facilities, distance from market and inaccessibility will 

 be largely overcome. 



6. Distribution. 



With the improved storage facilities and the progress 

 already made in distribution, it is not surprising that the 

 domestic markets have been able to absorb the increasing 



