CHAPTEK XV 

 MARKETING AND STORAGE 



Both distribution and marketing are of prime import- 

 ance in the commercial apple industry. It is not sufficient 

 that the apple-grower shall spray, prune and cultivate his 

 trees so that they will produce high-class fruit, hut he 

 must familiarize himself with the best systems of market- 

 ing in order that his crop may be disposed of in the most 

 satisfactory manner. 



Much has been said of the cooperative marketing system 

 for fruits. Little has been done in developing this system, 

 however, in the apple regions outside of the Pacific North- 

 west. The eastern and middle western growers handle 

 their production largely by consignment, through brokers, 

 or sell directly to cash buyers. The apple-grower employs 

 three common methods in disposing of his crop: (1) sell- 

 ing on consignment; (2) selling packed or graded. fruit 

 to cash buyers, or selling the entire crop in the orchard 

 to " lump " buyers ; (3) selling under a cooperative system. 



SELLING ON CONSIGNMENT , 



Many growers have practiced consignment with entire 

 satisfaction, although this method of marketing has been 

 the subject of some criticism. The personal element is 

 the determining factor. There are commission firms of 

 the highest integrity whose services and expert knowledge 



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