Marketing and Storage 321 



represented in the export trade of the United States for 

 1919. Of the barreled apples, the Baldwin and Northern 

 Spy from New York and New England, York Imperial and 

 Ben Davis from the Shenandoah-Cumberland region and 

 Yellow Newtown or Albemarle Pippin from the Piedmont 

 of Virginia, have been the leading export varieties. Of 

 the western boxed apples, Yellow Newtown, Winesap, 

 Jonathan, Esopus and White Pearmain have been the most 

 prominent varieties for export. 



Improved distribution within t]ie United States. 



The greatest opportunity in the field of distribution is 

 in the extension and development of domestic trade. 

 Attention has been called to the fact that the home orchards 

 generally throughout the United States have been dying 

 out and that the commercial industry is being centralized 

 in a few favored regions. The line of distinction between 

 commercial and non-commercial production is being more 

 closely drawn. The consumers are demanding a higher 

 class product and on being furnished with this are increas- 

 ing their demand. 



Not many years ago before the installation of general 

 cold storage facilities, the trade in small towns and even 

 the larger cities was supplied from the cellar of the gen- 

 eral farmer who grew a few more apples in his home 

 orchard than he had need for. These orchards in most 

 instances have been going backward; the trees are 

 unsprayed, the fruit is inferior in quality and unattractive: 

 Consumers are coming to demand a better product. It is 

 in supplying the demand in these smaller towns and 

 cities that the commercial apple-grower will find the great- 

 est opportunity for better distribution. 



