312 



APPENDIX G 



SQUAB PEN FOR POULTRY SHOW. 

 This is good advertising for a poultry show, much better than merely 

 showing the old birds for a stranger to squabs is intensely interested in see- 

 ing the young and actually realizing how quickly they grow to market size. 



HOW I SELL SQUABS FOR SIX DOLLARS 

 A DOZEN, by Lynn L. James. My intro- 

 duction to squabs came through buying only 

 three pairs of Homers a year ago, or to be 

 mere exact, on February 15, 1908. I was 

 then, and had been for some years, a breeder 

 of high-grade poultry, single comb white, buff 

 and brown leghorns. I had read a good deal 

 about squabs and being over-cautious, per- 

 haps, started with only the three pairs. 



I bought them at the right place and my 

 experience with them was so encouraging, 

 they did so well, that on July 25, 1908, 1 in- 

 vested a hundred dollars in sixty pairs more 

 from the same concern. These have kept on 

 with the good work and this month I am 

 buying fifty pairs more. 



I certainly have had unbounded success 

 and now have a house of four units more under 

 construction. I have five units full of breed- 

 ers and cannot get enough squabs for my 

 trade, I have no competition in my Pennsyl- 

 vania city, and the enclosed card will show 

 you my prices. 



I have discarded poultry entirely. All 

 pigeons for me. As the old saying goes, they 

 nave chickens " beaten to a frazzle " — and I 

 did exceedingly well with them also. 



The accompanying photograph shows my 

 exhibition cooo at the poultry show here. I 

 built that exhibition pen for the poultry show 

 after my own ideas. The nests contained 

 squabs of all ages with the old birds caring for 

 them, all finished in red and white same as my 



coops ai«. The news* 

 papers gave Xt a good 

 notice. 



I have exhibited at va- 

 rious places this fall and 

 winter in hot competition 

 and taken all the &st and 

 second prizes, and it all 

 helps my advertising as 

 my cards, etc., are all 

 trade-marked. I am breed- 

 ing from two hundred 

 pairs now, getting from 

 $3.50 to $6 per dozen. I 

 sold $24 worth of squabs 

 yesterday and turned 

 away telephone orders 

 amounting to $12.50 since 

 noon to-day, but won't do 

 that long. 



People here say they 

 never saw such large 

 squabs. I am getting the 

 whole city stirred up over 

 it. 



The mortality list is very 

 small compared with chick- 

 ens, and squabs are less 

 work, while for profit, well, 

 chickens may as well quit 

 tryinjj. I have all three 

 hospitals ordering squabs, 

 and hotels clamoring for 

 even the smallest. It's 

 great, I tell you. Guess I 

 have blown my own horn enough, but I get 

 enthusiastic over it and forget to stop. - 



The card which Mr. James refers to in his 

 letter above is what is known as a private post- 

 card. On the front is a place for the one-cent 

 stamp and the address of the customer. On 

 the back is the following printed matter, the 

 places for the prices being left blank and filled 

 in by pen when the card is sent out, 

 (Italic type indicates what is filled in by pen ) ' 



/ Trade Mark \ 

 \ appears here / 



EAT 



Squabs 



"We are pleased to quote you prices on fresh 

 Squabs for the month of February^ iQOQt a? 

 follows : 



Prime, 10 lbs. to doz., per dois. %6.oo 



No. 1, 8 to 9 lbs. to doz., per doz. %5,25-5.50 

 No. 2, 6 to 8 lbs. to doz., per doz. 3.75-4-50 



Unpicked Squabs twenty-five cents per 

 dozen less the above prices. Telephone orders 

 given prompt and careful attention. Bell 

 Phone 1208-R. People's Phone 710-R. 



JAMES' SQUAB YARDS 



Mr. James sends out the above postal carc^ 

 (no letter under a two-cent stamp needed) to 

 past and prospective customers, once a week, 

 or as needed, and they order by either of the 

 two telephone systems or by postal or letter. 



