100 POULTRY LABORATORY GUIDE 



income and expenditures under different con- 

 ditions, locations, equipment, and capital in- 

 vested, and try to determine the influence which 

 these factors have on the net profits of the busi- 

 ness. In making the above estimate use the 

 current prices of all products bought and sold. 



EXERCISE XXX 



Advertising 



Advertising pays when the business is large, 

 when the products are plentiful, and when cus- 

 tomers are wanted. Advertising may be carried 

 on and made effective in any of the following 

 ways : — 



I. General appearance of the farm and build- 

 ings. 



II. Appearance of the team and wagons when 

 on the road. 



III. An attractive name for the farm. 

 rV. Farm bulletin board. 



V. Records of heavy egg production. 



VI. The exhibition and winning of prizes in 

 pure-bred stock. 



VII. StencilUng of all shipping packages. 



VIII. Printed letter heads. 



IX. Printed envelopes. 



