POULTRY LABORATORY GUIDE 101 



X. Printed circulars and cards. 



XI. Printed blotters. 



XII. Advertising in magazines and news- 

 papers. 



The latter is the most expensive, and should be 

 employed with care and judgment. The printed 

 circulars, cards, etc., should follow inquiries 

 from advertisements appearing in periodicals, and 

 should explain the products for sale and in detail. 



Prepare a complete line of advertising material 

 containing representatives of the above for a 

 poultry farm which has for sale eggs and stock 

 of a heavy egg strain, also for a poultry farm 

 having for sale birds of high scoring and exhi- 

 bition quahties. 



EXERCISE XXXI 



Writing to Prospective Customers 



Prepare a letter for a prospective customer 

 containing facts with variations to suit the cir- 

 cumstances. 



FOR FANCY EGG TRADE 



We aim to sell the best grade of strictly fresh 

 eggs which can be purchased. We earnestly 

 solicit your patronage, and wish to call your 

 attention to the following facts : — 



