CHAPTER XXIX 



DISTRIBUTION OF POULTRY PRODUCTS 



The profitable distribution of agricultural products calls 

 for considerable business ability, and the distribution of 

 poultry demands exceptional ability. The poultry keeper 

 is a partner in a rather complex business enterprise. The 

 three persons concerned in this enterprise are the producer, 

 the distributor and the consumer, and success can be attained 

 only by the most hearty co-operation of these three groups 

 of people. The consumer creates the demand; the producer 

 must meet this demand if he is to dispose of his products. 

 The obligations of each of these three groups of persons to 

 each other is very definite. The producer binds himseK to 

 furnish products of good quality, pledging his word to the 

 consumer that he will provide him with a wholesome, nutri- 

 tious food. The contract of the middleman, or distributor, 

 is that he will so receive, care for, and distribute the farm 

 products that the consumer will have an abundant supply. 

 The middleman is under obligation to make this distribu- 

 tion as promised, and it is also his duty to take care of the 

 product and preserve its good quality during the stages of 

 distribution. The consumer demands a good product, and 

 if he receives it in good condition it becomes his business to 

 take care of it. This is especially true of eggs and milk, 

 which often deteriorate seriously by being allowed to stand 

 in warm rooms after reaching the consumer. In the last 

 chapter we said a great deal about the producer and the 

 methods of securing products of high quality. The next few 

 paragraphs will deal with distribution. 



Kinds of Markets. — There are two distinct kinds of 

 markets, known as retail and wholesale, and differing quite 

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