THE BUSINESS OF POULTRY FARMING 337 



icals, but the poultryman should be cautious about this 

 kind of advertising until he finds that it pays. Moreover, 

 there are other ways of reaching the public. Taking pride 

 in the quality of his products is one, and making both plant 

 and products show off well, is another. One customer 

 served to his satisfaction, is certain to bring others; and a 

 neat, well-appointed plant with sanitary house and yards 

 and an attractive flock of pure bred birds, is a sure sign of 

 progress, and always indicates good management and thrift 

 on the part of the owner (Fig. 181). 



-aUAL.ITY - 



SUCCESS POULTRY FARW 



FRESH Eaas\POVUTRY DEUVERtO 



Fig. 181. — A small, neat sign located at the entrance to the yard or farm makes 

 a very desirable type of advertising, especially in the suburb of a city or village 

 where it is desirable to build up a retail route. 



BUSINESS PRINCIPLES 



The following business principles can well be applied to 

 the management of a flock of chickens, for unless the busi- 

 ness is conducted in accordance with these principles, it 

 will yield neither satisfaction nor profit to the poultryman. 

 A practical knowledge of ordinary business methods is the 

 first requisite to success. Next, the poultryman must so 

 manage his flock as to secure the highest degree of produc- 

 tion. He must have the fullest knowledge of everything 

 pertaining to the care of the birds, and also of all methods 

 that will improve the character of production. Keen fore- 

 sight in distributing his products at the proper season will 

 also materially increase his revenues. 



The importance of keeping simple, yet accurate records 

 of all the operations that turned out well must be borne 

 in mind, since these records should be the poultry keeper's 



