CONTENTS 



CHAPTER I— A LITTLE PERSONAL HISTORY 13 



Back to the country — The Town Lot — Giving up my road business — 90% 

 perspiration. 



CHAPTER II— THREE "P'S" IN THE POULTRY FOD— Pleasure, Pep, Profit. . 17 

 The pleasure in poultry — Getting birds with pep — Making a profit — The 

 backyard laboratory — Deciding on the best breed — Starting on a small scale 

 — Hens or horses? — Ending the second year — $1910.00 at end of fourth 

 year — Making the $4,223.00. 



CHAPTER in— INCUBATORS AND BROODERS 23 



Preliminary testing of incubator — Looking after the eggs — The brooder 

 and its care — Preparing it for baby chicks — Getting ready to receive day- 

 old chicks. 



CHAPTER IV— BABY CHICKS— SOME DO'S AND DON'TS 29 



How Mother Nature planned them — Don't over-feed — What to feed — 

 Brooders and colony houses — Making baby chicks work — Chick physiology 

 — How often to feed — Green food — Sprouted oats — Winter quarters — 

 Automatic feeders — Piano box colony house. 



CHAPTER V— GETTING THE EGGS 38 



Importance of male bird — When superb vitality counts — Diagrammatic com- 

 parison — Specifications of an ideal male — Feeding for egg production — 

 * Housing for Qgs production — Some egg facts. 



CHAPTER VI— POULTRY HOUSES 45 



Building for egg production — For warmth — Specifications for economical 

 houses — Water tight, well ventilated, well lighted. 



CHAPTER VII— MAKING SHIPMENTS ) 49 



January inquiries — Boxing and shipping eggs — Shipping baby chicks — 

 Shipping stock, 



CHAPTER VIII— FOUR SALES ESSENTIALS 53 



Make them look — Make them like — Make them learn — Landing them — 

 How tO| do it — A dozen and one sales pointers. 



CHAPTER IX— ADVERTISING TO SUCCESS 57 



Visiting the shows — Building good records — Jacob's follow up — Advertis- 

 ing pays — An unpleasant experience — The first orders — Increasing my 

 advertising — Getting business by letter — What about stationery? — A mat- 

 ing list or catalog — Service principle in advertising — ^Appeal to the 

 beginner. 



CHAPTER X— WHAT TO DO EACH MONTH OF THE YEAR 65 



CHAPTER XI OPPORTUNITY IN POULTRY 70 



The chicken industry — The auspicious time — Possibilities in poultry — 

 Pepful poultry for pale people — Saving on the cost of living — Begin 

 now. 



