242 THE BEGINNER IN POULTRY 



SO many thousands of dollars net profit in one year. 

 My farm and books are open to inspection to any State 

 Poultry Experimental Station. If your Station doesn't 

 find the above statements true, I'll donate ^looo in cash 

 to your Institute." This last bids for notice by offering 

 to tell how he made ^3600 in one season from 30 hens 

 " by feeding the scraps from my table three times a day." 

 Wouldn't YOU look up a man hke that, whether you be- 

 lieved his claim or not .'' That is the way human nature 

 works. If he promised to tell you how he bred his big 

 egg-laying strain, how he raised ninety-eight chicks out 

 of a hundred, etc., and offered scores of testimonials 

 from customers supporting what he said, wouldn't j'(7?^ 

 be interested in spite of yourself .'' If he worked with 

 might and main to make the breed popular and much 

 talked of, as well as for his own business, wouldn't you 

 want to get the benefits of the big crumbs that fall from 

 his advertising table .'' He does all these things. At one 

 time, he took large advertising space just telling how 

 many advertisers of his breed appeared in recent issues, 

 and the proportion that were of his own strain. Don't 

 you see how this helps every man along the line, from 

 the biggest advertiser to the latest timorous would-be .'' 



Suppose that he wrote letters to the editors of in- 

 fluential papers, telling always how good business was, 

 how big prices he was getting, how people begged for 

 eggs from his strain, and how his customers, too, were 

 getting a full share of his " boom." Would _yi??/ not feel 

 that Fate had been kind in turning you toward him and 

 his stock.'' Wouldn'tj'cw, too, write him an enthusiastic 

 letter, which would turn up later as a testimonial for him 

 and an advertisement for you, and not cost you more 



