XXIX 



ADVERTISING FANCY STOCK 



Taking the Fever at Shows — Care to Get Good Stock — 

 The Beginner's Education in Quality — " Utility " — 

 Classified Advertising best for Beginner — A Great 

 Blunder — Sample Advertisements, Good and Bad — 

 The Worst Error — Unconvincing Advertising — 

 Throwing away Money — Advertising with Dignity 

 — The "Run" of Prices for Birds — Prices on Exhi- 

 bition Stock 



Learning to raise first-class chicks, to handle stock for 

 its comfort and the owner's profit, to produce fertile eggs 

 and to gain a fair idea of birds, may well give a Beginner 

 enough to keep his mind and hands busy for several 

 seasons. Strictly speaking, no one has any business 

 with fancy stock as a good material proposition until he 

 has mastered the mechanical part of poultry raising and 

 handling. 



Yet, it often comes about that the Beginner gets his 

 first impulse toward poultry raising at a great exhibition. 

 In such case he will hardly be satisfied, even at the first, 

 with anything less than stock which is " good " from the 

 Standard point of view. To get anything really high 

 grade, he must usually have some money to invest, un- 

 less he is lucky enough to have friends who will give 

 him a start. Many poultrymen, however, are on the 

 lookout for some one with plenty of range who will raise 

 birds for them, the owner often furnishing all eggs and 

 taking what he chooses of the stock (according to the 



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