ADVERTISING FANCY STOCK 375 



to inculcate all necessary knoivledge into the would-be 

 learner and each as positive in its statements as the 

 English language permits. Each claims, moreover, to 

 show the only coxr&ct method of handling domestic fowls 

 for profit, and each is the exact opposite of the other in the 

 most ^^ essential" points noted. 



A few pages over, in the same periodical, I turn to a 

 big incubator advertisement telling how a customer won 

 the prize with the machine there offered, " against all 

 other machines," by hatching every egg to the entire 

 capacity of her machine. This incubator is accompanied 

 by a brooder guaranteed to raise more healthy chicks 

 "than any other brooder made." The whole shored up 

 by an iron-clad guarantee to refund money after a three 

 months' test if the machines are not " exactly as repre- 

 sented " in the advertisement. 



Just beyond this is the offer of machines from a com- 

 pany claiming " the largest egg farm and chick-hatch- 

 ing plant in the world." It offers a "perfect equip- 

 ment." Its hatcher will outhatch any other incubator 

 (see ante) and its brooder is the best substitute ever de- 

 vised for Nature's method of chick raising. 



A little farther on a company says proudly, "We are 

 the originator of a flannel to lay on the chicks' backs." 

 No need, perhaps, to add that this company's brooder 

 " stands above all in correct brooding princi/'a/f." 



The next to demand extra attention contains every 

 one of the good features recommended by government 

 experts for a first-class machine and " is the only incu- 

 bator that does contain them all." This advertisement is 

 accompanied by a quotation in duplicate of the six re- 

 quirements named. This is a rather good advertisement 



