EFFICIENCY THE KEY TO SUCCESS 413 



I have in possession the booklet of a firm of " Busi- 

 ness Tinkers " located in New York City whose entire 

 work is to study the business of any firm which may en- 

 gage them, and figure out where the inefficiency is, and 

 what is reqtiired to change from inefficiency to efficiency. 

 In some cases, this means only from small profits to large 

 ones ; in others, it means a change from losses to good 

 profits. And I heard a representative of this firm say 

 that their work was equally forceful and effective in all 

 lines of business : factories, stores, stock-keeping, rail- 

 roading, and what not. This is because it is founded on 

 principles. 



It is because principles are underlying things and can 

 be applied by any one who understands them and will 

 go at it systematically, that I am putting this most mod- 

 ern of business advances into this book for Beginners 

 in poultry keeping. One who is systematic and keen 

 and honest with liimself c's.vl apply these principles to his 

 own business as certainly as can the expert. But, his 

 eye is not so well trained, his experience is less, and he 

 will be tempted to give himself the benefit of the doubt. 

 For these reasons, it is far better to try to apply these 

 principles before beginning instead of after having made 

 the blunders of inefficiency ; not to mention the saving 

 in money and in wear and tear. 



The Efficiency Experts, in their booklet, apply their 

 principles to a case in which a man intends to go into 

 honey producing as a business. By questioning him, 

 they find out: 



1 . That he expects to secure 2 5 pounds of honey a year 

 per colony ; 



2. That he thinks of settling on the seashore, where 

 he has relatives ; 



