204 THE BOOK OF BUTTER 



pounds. The New Zealand cube holds 56 poujids. 

 The cube costs only about two-thirds as much as the tub 

 and is a better shape for two reasons : first, there is less 

 space between the packages, so that the cubes can be 

 placed on ships and in warehouses with more economy 

 of space; second, the butter may be cut in prints more 

 satisfactorily from the cubes. When the material is 

 properly planned, the box or cube is as attractive as the 

 tub. The tub is a little more substantial than the box; 

 nevertheless, when properly made the box is sufficiently 

 strong. Neither of these packages is returnable. In 

 the early days of shipping butter, the large firkins which 

 were used were returned, and in this way they were em- 

 ployed over and over again. 



159. Retail packages. — The pound ot one-half-pound 

 brick print is the favorite form for the consumers of most 

 markets. The New England preference is a flat print 

 weighing one pound. This type permits of some adver- 

 tising, as the butter-dealer, creamery, or dairy may 

 stamp an appropriate monogram on each quarter of the 

 print, and as each quarter is put on the table the mono- 

 gram appears with it. This is not possible when the brick- 

 shaped print is used. In other respects the brick print 

 is better : first, there is not so much surface exposed 

 to the warm air; second, it is easier to make. The 

 one-half-pound and the pound hotel bars, as well as 

 the two-pound prints, are desirable packages in some 

 places. A five-pound tin is the package in which the 

 Navy Department of the United States has most of its 

 butter packed. There are a few companies who pack 

 butter in similar tins when exporting it to warm countries. 

 Other types of packages, a few of which may be seen in 

 Fig. 59, are acceptable on some markets to a limited 



