ESSENTIALS OF GOOD BUSINESS 



8S 



Strictly sanitary condition. Dirt, disorder and dereliction must 

 not be tolerated. By this it is not necessary to erect unduly 

 expensive buildings, nor to install elaborate equipment; for the 

 margin of profit in the business will not warrant the expenditure 

 of unnecessary capital. Besides, unnecessary capital brings no 

 return on the investment. 



(^Courtesy Million Egg Farm) 



Fig. 56. — There is no better spot for poultry than a grove of trees, providing 

 the sun is able to shine on the house. 



Show Place. — Every poultryman should aim to make his farm 

 a show place, where visitors can be allowed at regulated times, 

 and where prospective customers can be shown the articles that 

 are for sale, and note for themselves that what has been said about 

 the articles is true. None of us like to buy "a pig in a poke," if 

 we can help it. And do not think that a show place should con- 

 sist of show in the sense of elegance, a mere spending of money. 



