90 



COMMERCIAL POULTRY RAISING 



mark or brand, and incorporate with it something that is sig- 

 nificant, an idea that means something besides printers' ink; 

 either the name, the farm's specialty, or its policy will do nicely. 



(Courtesy U. S. Dep'l Agriculture) 

 Fig- 59- — Broiling chickens, packed breast up, twelve to the box. 



Thereafter, this trade-mark should be embodied in all of the sta- 

 tionery, shipping tags, labels and any advertising literature or 

 price lists that may be gotten out from time to time. If neces- 



