CLUB PLAN OF SELLING 435 



the cost of shipping eggs wholesale in case lots there is not a great 

 deal of difference. Consignments raade to commission merchants 

 are usually made in gift crates and the express charges must be 

 borne by the shipper, the cost of which comes to about two cents 

 a dozen. The difference of two cents a dozen can be made up 

 in the price charged for the eggs when catering to a select trade, 

 over and above the retail profit of five cents a dozen. 



The club plan is probably the best method of selling eggs retail, 

 and the easiest for the poultryman, although he should not expect 

 to receive quite as high a price for his product. The plan is 

 this — two or three families residing close together place a standing 

 order for a case or a half case of eggs once a week ; the shipment is 

 made to one address and the bill collected from there ; the work 

 of distributing the eggs being left to the consignee, who must 

 also collect for them and remit to the poultryman. 



The additional profits accruing to the poultryman who sells 

 retail are probably equal to the regular profits to be made on 

 wholesale shipments. The practice requires more work and 

 closer supervision, of course, but if one is engaged in the business 

 for what can be taken out of it, why not try to take all the profits 

 possible? If one thousand layers can be made to show a profit 

 of two dollars a year per bird by selling retail, why raise and 

 maintain two thousand layers at a profit of a dollar per bird per 

 year selling wholesale? 



