84 MODERN FRUIT MARKETING 
outside of the package, two methods are used: one is 
the so-called stencil and the other a lithographed label. 
The stencils are cut from pieces of tin or copper and the 
label is painted on through the letters cut in the stencil. 
In the case of the lithographed labels, a large colored 
picture representing a trade-mark or brand is made 
from standard cuts, then the information about the size 
and grade is put on this paper with a rubber stamp. 
There is no question among most of the progressive 
fruit growers but what the lithographs are the best. 
They will answer to a number of different varieties of 
fruit and are much more attractive and also serve a 
better purpose in advertising a brand or grade of fruit. 
These lithograph labels are made in sizes suitable for 
both barrels and boxes and can be variously printed to 
meet the needs or desires of the grower. In this way, 
the individual ‘‘‘trade-marks’’ or special advertising 
matter can be used together with the other information 
required on the package. 
