86 MODERN FRUIT MARKETING 
The third consideration is of more importance than 
the others in so far as commercial fruit growing is con- 
cerned. The term ‘‘over-supply,’’ as here used, refers 
not necessarily to the amount of fruit produced but 
to the quantity that is offered for consumption at any 
one time. 
The terms ‘‘over-supply’’ and ‘‘over-production’’ are 
often used synonymously, but incorrectly so. There may 
be very much more fruit offered for sale than the people 
want at any one time and yet far from a real over- 
production. We may say, in fact, that over-production 
rarely, if ever, occurs, but over-supply is a very fre- 
quent market condition. 
Most fruits ripen rapidly, and are grown over such a 
large area that it makes an enormous quantity that must 
be sold at one time. If all of this is rushed to the 
large markets, there will soon be offered for sale more 
fruit than can be consumed. If, on the other hand, some 
well-organized plan is in vogue by which the over-supply 
may be stored, then this can be spread over a much 
longer time and hence an over-supply avoided. 
The prolonging of the period in which fruit can be 
kept in good condition adds to its commercial value. 
It gives the consumer a wider range to choose from, and 
allows the use of fresh fruit the year around. Many 
perishable fruits which normally would never reach the 
northern markets are now possible because of the length- 
ening of the keeping time by the use of cold storage. 
Requirements of Fruit for Storage.—In order to store 
fruit to the best advantage, certain requirements are 
necessary: (1) Good fruit. (2) Proper handling. (3) 
A control of the temperature. (4) A proper humidity 
