120 MODERN FRUIT MARKETING 
ally, fruit that is not well colored is grown in the shade, or 
some quality of soil or fertilizer is lacking to develop 
the color, and that usually means a lack of maturity. 
Therefore, in selecting for good keeping qualities the 
highly colored fruits or the well developed color of any 
variety seems to be important. 
Fruit that is overgrown or unduly large for the 
Fig. 90—A POOR WAY TO STORE FRUIT EVEN FOR A 
SHORT TIME 
More handling is required, and more shrinkage and decay results. 
variety is not good for long keeping in cold storage. It 
is due, probably, to the fact that the first fruit on 
young trees do not develop as strong a cellular struc- 
ture as fruit from older trees, and this is also ap- 
parently true of overgrown or over-sized fruit. Thus, 
for storage as well as for sale, the average or medium- 
