lot MODERN FRUIT MARKETING 
only a few hours’ journey would be considered a foreign 
market. These are of necessity more or less arbitrary 
classifications and will depend more upon the way in 
which the fruit is handled than upon the location or 
size of the cities where the fruit is sold. 
Selling at Home.—Most producers believe that they 
can best dispose of their crop in their own immediate 
neighborhood providing the quantity produced is not 
more than can be consumed in their particular location. 
A good many things may be said in favor of the home 
market and the consensus of opinion among practically 
all growers is that the home market is the best where the 
supply is not too large. In the larger fruit-growing sec- 
tions, much larger quantities are produced than could 
ever be consumed at home or even in the larger cities 
of the surrounding territory, hence shipments for long 
distances to the Eastern markets must be relied upon. 
When selling at home several principles enter in, 
which do not apply in the same way to long distance ship- 
ments: (1) This method eliminates all possibility of the 
profits going to some middleman. (2) It gives the 
grower a chance to use his own personality by getting 
acquainted with customers. (3) It allows him to under- 
stand their wants and needs and better enables him to 
grow each year their particular requirements. It also 
gives him a chance to develop his individual ability 
along various lines. He comes in direct competition with 
his neighbor producers, and gives him a keener business 
insight into the ways and means of conducting a busi- 
ness. 
In some cases where it is not convenient to sell direct 
to the consumers it is occasionally possible to sell to the 
