156 MODERN FRUIT MARKETING 
assume a large part of this duty. Such fruit may be 
handled through the medium of the commission man who 
then takes his pro-rata toll for doing the work. It may 
also be sold through certain cooperative organizations 
controlled by the growers themselves, but this also costs 
a certain amount and though usually less than the com- 
mission house plan requires a certain percentage of the 
gross sales. 
In some eases it is possible for producers to cater to 
a private trade where the distance for shipping is not too 
great, such as summer resort places, large hotels, club 
houses, ete. Arrangements are made, usually several 
months ahead of time, to deliver certain quantities and 
kinds of produce to the managers of such places. They 
always demand the very best that can be had and only 
growers who are thoroughly versed on producing the 
best can expect to do very much business with such 
private trade. 
There is also the possibility of putting the fruit in 
storage when sent away from home. This will depend 
upon the seller’s knowledge of market conditions and, 
although he assumes the entire risk, he often is suffi- 
ciently informed and can profit by so doing. It is ex- 
ceedingly interesting to contrast these two methods of 
selling produce either at home or shipping away. They 
have many points in common, yet differ widely in a great 
many respects. There is no means of estimating just 
what quantity or per cent of fruit is consumed at home 
and what part sent away, but outside of the amount con- 
sumed by the growers themselves it is a fair estimate 
to say that 75% of the fruit products are sold upon 
the larger market. This means that, by far, the larger 
