FRUIT MARKETS 161 
or exceeds the market price the incentive to produce 
fruit is lost, and unless better facilities can be found 
for growing in those particular localities production 
must be discontinued. High market prices always stim- 
ulate production, hence the supply. Invariably the 
fluctuation of market prices for fruit, due to climatic 
conditions, will stimulate interest and when prices are 
high the incentive is for the orchardist to set out more 
trees and increase his producing capacity. 
Transportation is entering more and more into the 
supply every year. There are excellent fruit-growing 
sections in all parts of the United States where fruit 
cannot be grown simply because transportation to a 
desirable market is not to be had. In fact, some of our 
best fruit-growing sections in the far West are yet un- 
touched because there are no profitable outlets to get 
the fruit to market. Each year some new section is 
brought into the market by better railroad facilities 
resulting in an increase acreage, thus stimulating the 
supply for a given fruit. 
Perishability is one of the chief factors influencing 
supply. Where better storage or transportation can be 
had, more perishable fruits can be kept through longer 
seasons, or shipped a longer distance. So the length 
of time certain perishable fruits appear upon the market 
will depend largely upon the cold storage facilities for 
that particular place. 
Where factors influencing demands are considered 
there are several conditions that enter in: (1) The 
prosperous condition of the country. (2) The quality 
of fruit offered. (3) Price set. (4) Popular use of 
the fruit as a food. (5) Knowledge of the fruit. (6) 
