166 MODERN FRUIT MARKETING 
Eastern states have yielded enormous quantities, a frost 
appearing doing considerable damage to the grapes 
before most of them were harvested has often jumped 
the price from 10 to 20% in one day. 
Fluctuations in temperatures often influence the price. 
Large quantities of fruit may be sent into the market 
in cool weather. If an unusually warm spell appears 
the fruits will not keep well, hence, must be disposed 
of quickly. The price is correspondingly reduced in 
order to move the fruit. Then always the perishability 
or the relatively short keeping time of the fruit itself 
forces the sellers to quick action. The price is always 
regulated so as to move the fruit within a given time 
because, if it is not moved, it becomes a total loss and 
no one gets any value from it. 
