170 MODERN FRUIT MARKETING 
tions, that those who ship through such organizations lose 
their individuality, but when dealing with commission 
men the individuality of the grower has a chance for all 
the expression which he is able to give it. Therefore, 
by special care in the use of trade-marks or brands 
placed on packages one can often work up a reliable or 
enviable reputation for his fruit. 
Second, it is well to place confidence in the commis- 
sion men with whom a grower is dealing and ask advice 
regarding certain shipments and kinds of fruits, grades, 
varieties, packages, etc. The honest commission man will 
give his best attention to this and advise the grower 
what he thinks best to do. Third, it is well understood 
that the producer who keeps in close touch with the 
commission man will get better results from that house 
than the one who is not sufficiently interested to look 
into his business methods. 
If it is possible to assign any specific advantages or 
disadvantages to the use of the commission house it might 
be summed up in the following: (1) Producers can ship 
in small quantities. (2) Opportunities are greater for 
the individuality of the producer. (3) It makes an 
outlet for surplus stock when catering to a home market. 
The first reason is not a very strong one, because organ- 
izations have, now, the means whereby small quantities 
of produce can be shipped together in carlots. This does 
apply, however, to certain sections where there are no 
organizations and thereby affords an outlet for large 
quantities of stock for short distance shipping. 
Opportunities for individualities are often given as 
a reason why commission houses should be permitted, 
but this is not a particularly valid reason. Commission 
