232 MODERN FRUIT MARKETING 
demand large variety and kinds of fruits can be sup- 
plied through this one firm, and in every way it works 
to the interest of all concerned. 
In order to become a member of this selling organiza- 
tion it is necessary to execute a contract in favor of the 
North American Fruit Exchange for all or a certain 
per cent of the entire output of the local association. 
Then they must be supplied with data regarding va- 
rieties and kinds of fruit as far ahead of harvesting time 
as possible. The details of the selling are handled very 
much the same as of other organizations. 
The methods of selling the fruit are as varied as the 
conditions of the market demand. They have special 
salesmen to call upon the trade and arrange for deliveries 
ahead of time. They have a wide range of sales among 
the jobbing houses, who carry large supplies of the 
fruits which are handled through the smaller grocery 
and retail stores throughout the country. They also 
cater to special markets, large hotels, private trades, 
clubs, resorts, etc., and even strenuous efforts are being 
made to sell direct to the consumer. Advertising cam- 
paigns are being carried out through which the exchange 
advises the consuming public of the special qualities of 
various brands of fruit. They also maintain offices in 
Europe and in some of the South American countries 
to take care of trade in those places. Always the per- 
sonal representative of the organization looks after the 
interest of the fruit producers, hence there is much 
greater efficiency and more of the personal interest in 
the business at hand. 
Fruit Jobbers.—These people are dealers in food stuffs 
and represent a special class of produce handlers. The 
