SPECIAL FRUIT ORGANIZATIONS 243 
The Spy.—This is the name of a monthly publication 
put out by the International Apple Shippers’ Associa- 
tion. It is edited by the secretary and articles are con- | 
tributed by various members of the association and 
others. Reviews of the work of the various committees, 
extracts from bills before the state legislatures and Con- 
gress affecting the apple industry, special articles, ex- - 
port movement, and, in short, the entire field is covered. 
Altogether much information of value to both producers 
and distributors is thus disseminated. The mailing list 
is large including both members and non-members. 
Publicity Committee.—Through the efforts of this 
committee, National Apple Day, the third Tuesday in 
October, has been firmly established and widely cele- 
brated from ocean to ocean. Splendid publicity has thus 
been obtained for the apple. The amount of advertising 
thus obtained has been almost invaluable. The Inter- 
national Apple Shippers’ Association is especially fitted 
for this work. It has a local chairman in every city of 
any size in the country and in this way gets action. Two 
silver cups, known as National Apple Day Trophies, are 
offered for the best celebration of the day. One is limited 
to cities of 500,000 and over, and the other to cities 
under 500,000. Last year there was but one cup, which 
was won by Cincinnati. 
Advertising Agencies.—Only in recent years have ef- 
forts been made to increase the consumption of fruit by 
means of advertising. Fruit growers and sellers have 
been accustomed to seeing advertisements of all manner 
of things but never thought that the same principles 
that would sell postum or coca-cola would sell fruit. 
The fruit jobbers have for years advertised their special 
