262 MODERN FRUIT MARKETING 
properly done calls for considerable time and study. 
Several methods are available for this work, such as the 
use of posters, handbills, street-signs, paid advertise- 
ments and news articles. In some way the show must 
be kept constantly in the minds of the public. News- 
papers are willing to print everything that will pass as 
news. If the articles are cleverly written, considerable 
space can be had which amounts to free advertising. 
When the meeting is called to arrange for the show, 
notices may be given to the papers. This is repeated 
when the premium list goes out. Press notices should 
be furnished from time to time on different organizations 
that are preparing exhibits. Properly designed hand- 
bills are sent out from one to two weeks previous to the 
opening. 
If there is to be a program this may be printed sev- 
yaad 
Fig. 127,—PHOTOGRAPHS OF ORCHARD SCENES HELP 
FRUIT SHOWS 
