FRUIT SHOWS 263 
eral times in the papers. During the last four or five 
days preceding the show, press comments on parts of the 
program will help. One or two speakers of state or 
national reputation are preferably selected. Then their 
picture with a few comments on their work and ability 
just before the show opens will attract wide attention. 
Such work is written by the management and furnished 
the papers, all ready for publication. When the open- 
ing day comes, large street-signs giving directions where 
to go, placed near railroads or public places, will attract 
strangers who happen to bein the town. If an admission 
fee is to be collected much more attention will need to 
be given to advertising. 
Side Issues.—There are many extras that may prop- 
erly accompany a fruit show. Concessions of various 
kinds are sold to people who habitually follow such 
exhibits as a means of livelihood. Lunch counters, soft 
drinks and novelties of all kinds are to be found at every 
large show. In some places there is a regular midway 
with all of its attendant rabble. These concessions are 
regulated by the management and contribute consider- 
able money toward the support of the show. Floor space 
is also in demand by companies who manufacture ar- 
ticles used in horticultural practice. Spray machinery, 
chemicals, fruit packages, nursery stock, and the many 
orchard tools are only a few of the many side exhibits 
that may legitimately accompany a fruit show. 
Manufacturers of fruit byproducts can profitably make 
displays. Canned fruit, preserves, jellies, and beverages 
are put on as exhibits for the purpose of advertising the 
goods. Where there is a special women’s section in the 
show there is no end of articles used in the domestic 
