266 MODERN FRUIT MARKETING 
girl’s clubs. A feature design representing the Panama 
Canal was built by high school children and was designed 
to be topographically correct (Fig. 28). It took the 
first prize on feature exhibits of $200. 
Feature exhibits attract wide attention, and when well 
executed are good advertisers of a fruit section. News- 
papers and magazines are always glad to use photographs 
of the features, as they represent news. Such displays 
are carefully sketched on paper ahead of time so as to 
Fig. 130—FEATURE DISPLAY. NEW BRUNSWICK, CAN. 
get the right proportions. The framework is then built 
of wood or wire and the fruit put on as late as possible 
before the opening day. Good features call for a con- 
siderable amount of time and money but they are repre- 
sentative of the highest in fruit display work. Where 
used for the first time the efforts are usually towards the 
smaller and simpler designs, giving opportunity for de- 
velopment in succeeding years, 
