an acre for the fruit at the farms. Another farm in the same 

 locality produced over the same period, an average of $110 an 

 acre, another, $140, while still another, containing but five acres 

 that had received high culture, and the best of care, returned 

 $700 an acre. 



These figures show the range of value that may obtain in 

 orchard culture, from that of only ordinary care given, to that 

 of the best management that can be brought to the business. 



The profitable culture of the apple in the future will demand 

 of those who engage in it, consideration of the following: 



Land located near good markets. 



Good soil suited to the growth of healthy trees. 



Varieties of apples best adapted to the locality and of the 

 quality desired by the market. 



Co-operative organization of those who engage in the busi- 

 ness, that grades and packing may be standardized to meet the 

 demands of the trade. 



Systematic improvement of the soil. Plant food provided to 

 meet the enlarged demands upon the soil through increased 

 production. 



Knowledge of insects and diseases of tree and fruit, that 

 losses from these causes may be reduced and prevented. 



Absolute integrity established in the conduct of the business, 

 that the dealer and consumer may have entire confidence in the 

 purchase of products. 



Production of apples at less cost, yet with a fair profit. 



Quick transportation with better methods of distribution that 

 cost to consumers may be lessened, thereby making possible a 

 large and growing demand through increased consumption. 



And above all, with a clear understanding — "That he who 

 plants a tree plants for time" — and that the planting of apple 

 orchards means a long-time investment with several years to 

 carry before profits may be expected — that with patience, per- 

 sistent effort in overcoming difficulties, with study, good care, 

 and sound judgment, such as must be brought to any success- 

 ful line of business — the future will bring to those who go 

 seriously into the culture of apples on the basis outlined above, 

 a large measure of satisfaction, enjoyment and value received. 



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