The Pure-bred 345 
heavy expenses, so that the salesman must have some of 
the proceeds. 
Coéperative selling is helping the small breeders in 
some localities. When there are several small breeders 
together, they sometimes form a local association and 
advertise accordingly. If they are somewhat scattered, 
then sale lists are prepared and the advertising done by 
means of a secretary who helps the buyer to locate the 
kind of stock which he wants, and aids the breeders in 
marketing their pure-bred stock. Such methods are 
bound to advance more in the future, as they increase the 
sales and at the same time lower selling expenses. 
